Competitive Dossier · Sheet 1 of 2
Growth / Account Expansion

Upsell Playbook: Audit Analytics A read of what one of our largest search clients actually does — and five ways to grow the account, drawn from 126,587 of their own queries.

Client  Audit Analytics = Ideagen Source  users.q8_logs Window  2020 → 2026-07 (live) Status  Active · 40+ seats

01 The read

Audit Analytics doesn't buy search — they buy raw material for a dataset factory. Every high-frequency query maps to a product they sell: restatements, out-of-period adjustments, insider pledging, auditor changes. Their vocabulary is their catalog.

Identity confirmed

Audit Analytics and Ideagen are the same client — Audit Analytics was acquired by Ideagen and accounts migrated from @auditanalytics.com to @ideagen.com (verified: Kristyn Plante holds both). The heavy, current usage sits under the Ideagen domain — a large offshore analyst team in Malaysia plus the original US analysts.

02 What they build — evidenced by query volume

Dataset lineTheir signal terms (verbatim)HitsIntensity
Restatements & out-of-period
Non-reliance, Big-R / little-r
restatement · out period · immaterial · misstatement · misclassification · overstate · prior period · correction ~19,500 Flagship
Changes in estimate estimate change · depreciation · useful life · accrual ~10,700 Core
Insider pledging pledge · margin · collateral · brokerage · equity w/20 shares ~4,550 Core
Cyber incidents
SEC 2023 rules · 8-K 1.05
cyber · attack ~1,970 Ramping
Auditor & opinion changes auditor · independent accountant · opinion ~2,000 Ramping

Counts = occurrences of the term across their 37,768 text queries. The restatement sweep is re-run near-verbatim ~19,500 times across form/date slices.

03 How they use the platform

49%
of queries hit sec4 full-text — their primary corpus
2%
use kitems3 section search — the precise tool, underused
70%
are metadata browse, no text query — faceting on form/exhibit/feed
2–3k
queries every month, steady, through today

The workflow is a discovery→hand-coding funnel: analysts run a small canon of standing boolean sweeps (heavy on W/20/ADJ/10 proximity), pull the candidate filings, then read and code them into structured datasets. They brute-force full-text and narrow by hand rather than using section-scoped precision. Form breadth is unusually wide — 10-K, 20-F/40-F (foreign issuers), the N-CSR/NSAR fund family, DEF 14A, 8-K.

04 The plays — RANKED BY LEVERAGE

01HIGHEST

Standing alerts, not manual re-runs

They re-run the restatement sweep ~19,500 times by hand. That is a scheduled monitor begging to exist. Convert their standing queries into daily push alerts — we already own the alerter engine and it speaks the same query grammar, so their sweeps port as-is. Recurring revenue for us, a labor line erased for them.

EFFORT Low · we own the engine  |  VALUE Recurring
02

Sell extraction, not just hits

Their entire cost base is analysts reading matches to code fields — restatement type, period, dollar amount, reason. We already do LLM extraction elsewhere (the gpt_* pipelines). Offer auto-extracted structured output on their matched sections; they buy enrichment instead of paying to read. Highest-margin upsell, and it moves us up the value chain into their moat.

EFFORT Med  |  VALUE Highest margin · deepens lock-in
03

Move them onto section-scoped search

They brute-force sec4 and narrow by hand. Section-scoped kitems3 search (restatement language in the right item) cuts analyst false-positive load. This is exactly what the sections team's item-3 rebuild improves — it has a named paying beneficiary. Sell it as a precision tier; prioritize 20-F/40-F/N-CSR coverage they can't get elsewhere.

EFFORT Med · aligns with sections rebuild  |  VALUE Precision tier
04

Bulk / API data-feed tier

70% of their calls are metadata browse and the workflow is a factory — they want cohorts, not a search box. A firehose/API tier with higher limits and bulk export monetizes the offshore team's throughput far better than counting interactive seats.

EFFORT Med  |  VALUE Fits their real shape
05

Curated feeds for their new lines

The cyber cluster shows them standing up a product on SEC's 2023 rules. Sell a purpose-built 8-K Item 1.05 cyber feed — and the same for CAMs, going-concern, ICFR weakness. You already know they'll buy, because they're already searching for it.

EFFORT Low–Med  |  VALUE New line items

05 Make the offering better