Executive Summary
Beyond building your own hedge fund, you have significant opportunities to monetize your technology stack and data assets. This document analyzes 11 product opportunities, from basic (raw events) to premium (alpha signals), with pricing, competitive positioning, and GTM strategies.
Your Competitive Advantages:- Domain Expertise: Ten-K Wizard legacy (2000-2008, sold to Morningstar)
- Proven Technology: 42.8% correlation transformer (85% better than baseline)
- Unique Data Fusion: SEC + news + transcripts + SEDAR + insider
- Production Systems: Event extraction (30 types), Q-learning, feature engineering
Product Portfolio Overview
Tier 1: Data Products
Easiest to Sell
- 1. Raw Event Feeds
- 2. Preprocessed Event Signals
- 3. Insider Feature Data
Tier 2: Intelligence
Medium Complexity
- 4. Company Scoring System
- 5. Timeline/Narrative Reports
- 6. Risk Management Alerts
Tier 3: Alpha Products
Premium Pricing
- 7. Transformer Prediction API
- 8. Q-Learning Trading Signals
- 9. Multi-Factor Alpha Signals
Tier 4: Platform
Highest Value
- 10. Custom Model Training
- 11. White-Label Solutions
Tier 1: Data Products (Easiest to Sell)
Raw Event Feeds
Tier 1 - DataStructured event data extracted from SEC filings (30 event types)
{
"cik": "0000789019",
"ticker": "MSFT",
"filing_date": "2024-08-01",
"event_type": "expanded",
"subject": "Microsoft Corporation",
"object": "Azure cloud infrastructure",
"magnitude": "15% capacity increase across 20 new data centers",
"timing": "definitive",
"event_date": "2024-06-30",
"strategic_importance": 8,
"confidence": 0.92
}
Quantitative hedge funds building proprietary models • Data science teams at asset managers • Systematic trading firms (Citadel, Two Sigma, etc.)
Competitive Positioning
vs Bloomberg: You have 30 specialized event types (they have generic tagging)
vs S&P Capital IQ: You have LLM-extracted magnitude/timing (they have manual tagging)
vs DIY scraping: You provide clean, structured, validated data
- Low customer acquisition cost (they understand the value immediately)
- Sticky product (becomes part of their data pipeline)
- Scalable delivery (JSONL files or API)
- Clear differentiation from competitors
- Commodity-like (others can replicate)
- Price compression over time
- Need continuous improvement (new event types)
Preprocessed Event Signals
Tier 1 - DataEvents → Feature engineering → Directional signals
{
"cik": "0000789019",
"ticker": "MSFT",
"signal_date": "2024-08-01",
"signal_type": "EXPANSION_MOMENTUM",
"direction": "BULLISH",
"strength": 7.5,
"confidence": 0.85,
"horizon": "3_month",
"contributing_events": [
"expanded (Azure infrastructure) - importance: 8",
"partnered (OpenAI collaboration) - importance: 9",
"upgraded (Moody's rating) - importance: 6"
],
"historical_performance": {
"similar_signals_count": 47,
"avg_3m_return": 12.3,
"win_rate": 68
}
}
- Event Clustering: Multiple related events → stronger signal
- Temporal Patterns: Event velocity (3 expansions in 90 days = momentum)
- Cross-Event Synthesis: Expansion + refinancing + upgraded = "growth acceleration"
- Magnitude Aggregation: Sum of strategic importance scores
- Historical Similarity: "Companies with this pattern returned +12% on average"
Fundamental hedge funds (don't have quant teams) • Mid-sized asset managers • Long/short equity funds • Event-driven funds
- Higher margin than raw events (more value-add)
- Harder to replicate (requires domain expertise)
- Appeals to non-quant customers
- Can show backtest performance
Insider Feature Data Service
Tier 1 - DataParsed insider filings → Actionable features
- Cluster Buying: Multiple insiders buying simultaneously
- C-Suite Activity: CEO/CFO purchases (strong signal)
- Activist Stakes: 13D filings and position changes
- Form 4 Velocity: Transaction frequency analysis
- 10b5-1 Plans: Distinguish planned vs opportunistic trades
Cluster Buying: +13% alpha (Seyhun 1998)
C-Suite Activity: +8% alpha (Jenter 2011)
Activist Stakes: +7-12% alpha (Brav 2008)
Fundamental long/short funds • Activist investors • Event-driven funds • Risk arbitrage desks
Tier 2: Intelligence Products (Medium Complexity)
Company Scoring System
Tier 2 - IntelligenceMulti-factor scoring model (0-100) for investment decisions
- Operational Health (±20 pts): Expansions, suspensions, operational events
- Financial Strength (±15 pts): Refinancing, covenants, credit quality
- Strategic Momentum (±15 pts): Partnerships, M&A, strategic initiatives
- Governance Quality (±15 pts): Insider activity, auditor changes, board composition
- Growth Trajectory (±10 pts): Transformer prediction overlay
- Risk Indicators (±10 pts): Investigations, litigation, regulatory issues
- Portfolio Screening: "Show me all companies with score >80"
- Risk Monitoring: "Alert when score drops >10 points"
- Due Diligence: "Score improved from 65 → 87 over 6 months"
- Sector Rotation: "Tech sector avg 72, Healthcare avg 65 → overweight Tech"
Credit analysts (bond desks) • Portfolio managers (screening tool) • Risk management teams • Private equity (due diligence)
Timeline/Narrative Reports
Tier 2 - IntelligenceAutomated company story generation from events - think of it as a comprehensive strategic timeline report showing all material events chronologically with context, insider activity, and forward predictions.
- Executive Summary: Overall assessment with composite score and trend
- Strategic Milestones: Chronological event timeline with strategic importance
- Insider Activity: Form 4 analysis, cluster buying, C-suite signals
- Risk Indicators: Investigations, regulatory issues, red flags
- Performance Context: Transformer prediction, historical pattern matches
- Conclusion: Recommended action with conviction level
Fundamental analysts (replace manual timeline building) • Portfolio managers (quick company updates) • IR teams (competitive intelligence) • Journalists/researchers
Competitive Positioning
vs Sell-side research: You're faster (automated), objective, and cover full universe
vs Bloomberg Intelligence: You have structured event data (they rely on manual curation)
vs DIY: Saves analysts 2-4 hours per report
Risk Management Alerts
Tier 2 - IntelligenceReal-time red flag detection and risk monitoring with quantified historical alpha impact
- Dismissed auditor
- Financial restatement
- Covenant violation
- Material weakness
- SEC investigation
- Workforce reduction (>10%)
- Suspended operations
- Asset impairment (>5% of assets)
- Credit downgrade (>2 notches)
- Discontinued product line
- Regulatory investigation
- Insider cluster selling
- Customer concentration risk
- Speed: Alerts within minutes of filing (vs hours for Bloomberg)
- Precision: Only material events (vs noise from generic news alerts)
- Actionability: Historical impact quantified (vs vague "negative" sentiment)
Risk management teams • Portfolio managers (stop-loss automation) • Credit analysts (bond portfolios) • Compliance officers
Tier 3: Alpha Products (Premium Pricing)
Transformer Prediction API
Tier 3 - AlphaDirect access to your 42.8% correlation model - the crown jewel
- Proven Performance: 42.8% correlation on holdout (not backtest)
- Explainability: Contributing factors provided (not black box)
- SEC Filing Focus: Unique data source (vs price/volume)
- Temporal Intelligence: 512 events over 180 days (captures story)
{
"prediction_id": "PRED-20240801-MSFT",
"predicted_return_vs_spy": 0.142,
"prediction_confidence": 0.92,
"model_performance": {
"test_correlation": 0.428,
"vs_baseline": "+85%"
},
"contributing_factors": [
"Event velocity: 12 material events in 180 days (top 5 percentile)",
"Event quality: Avg strategic importance 8.2/10",
"Insider confidence: Cluster buying + C-suite purchases",
"Temporal pattern: Expansion → Partnership → Commercialization"
]
}
Multi-manager platforms (Citadel, Millennium, Point72) • Fundamental long/short funds (want quant overlay) • Systematic macro funds • Large asset managers (BlackRock, Fidelity)
Q-Learning Trading Signals
Tier 3 - AlphaEnd-to-end trading signals (Transformer → Q-learning → BUY/HOLD/SELL)
- Two-Stage Intelligence: Transformer predicts WHAT, Q-learning decides WHEN
- Risk-Aware: VIX-based position sizing, regime detection
- Proven Backtest: Sharpe 1.34 (vs 0.95 transformer-only)
- Explainable: Every signal shows state, Q-value, rationale
Complete trading signals with action (BUY/HOLD/SELL), conviction level, position sizing recommendations, stop-loss/take-profit levels, risk management overlays, and expected performance metrics.
Multi-family offices • Small hedge funds (<$500M AUM, no quant team) • Wealth management platforms • Prop trading firms
Multi-Factor Alpha Signals
Tier 3 - AlphaCombine all your data sources → single alpha score
- SEC Filings (35% weight): 512 events over 180 days via transformer
- Event Momentum (20% weight): Velocity, clustering, patterns
- Insider Signals (15% weight): Forms 3/4/5/13D/13F
- News Sentiment (10% weight): 47 articles, NLP scoring
- Transcript Tone (10% weight): Earnings call analysis
- Company Score (10% weight): Operational health composite
- Data Fusion: 5+ sources (SEC, insider, news, transcripts, SEDAR)
- Proven Alpha: Each factor has academic/empirical validation
- Explainability: See exact contribution from each factor
- Customization: Adjust factor weights for client preferences
Large hedge funds ($5B+ AUM) • Sovereign wealth funds • Pension funds • Endowments
Tier 4: Platform Products (Highest Value)
Custom Model Training Service
Tier 4 - PlatformBuild bespoke models for large customers
- Custom Transformer: Trained on client's proprietary data + your events
- Custom Q-Learning: Optimized for client's portfolio constraints
- Custom Scoring: Tailored to client's investment philosophy
- Dedicated Infrastructure: Private deployment (not multi-tenant)
Client: $10B long/short equity hedge fund (sector: Healthcare)
Requirements:
- Focus on biotech + pharma (300 stocks)
- Incorporate FDA calendar (clinical trial catalysts)
- Custom risk constraints (max 3% per position)
- Integration with existing OMS (Eze Castle)
Timeline: 3-6 months
Pricing: $2M one-time + $500K/year maintenance
Large hedge funds ($5B+ AUM) • Asset managers ($50B+ AUM) • Investment banks (prop trading desks) • Family offices ($10B+ AUM)
White-Label Solutions
Tier 4 - PlatformPower other platforms with your technology
- Bloomberg: Terminal integration
- FactSet: Workstation plugin
- Refinitiv: Eikon integration
- S&P Capital IQ: Pro integration
Bloomberg Terminal - "Ten-Q Signals" Add-On
Features:
- Event alerts (30 event types) in Bloomberg inbox
- Transformer predictions in company overview page
- Insider features in shareholdings tab
- Risk alerts in portfolio monitoring
Pricing (Bloomberg's decision): $500/user/month
Revenue to you: $300/user/month (60% of $500)
If 1,000 users adopt: $3.6M ARR
If 10,000 users: $36M ARR
Product Roadmap & Prioritization
Phase 1: Quick Wins (Months 1-6)
Focus: Products that leverage existing technology with minimal incremental development
- Raw Event Feeds - Ready now
- Preprocessed Event Signals - 2-3 weeks development
- Insider Feature Data - 1-2 weeks development
- Timeline Reports - 3-4 weeks development
Target Revenue: $5-10M ARR
Required Investment: $500K (sales team + infrastructure)
Phase 2: Premium Products (Months 6-12)
Focus: Products that require some additional development but leverage core technology
- Company Scoring System - 6-8 weeks development
- Risk Management Alerts - 4-6 weeks development
- Transformer Prediction API - 4 weeks development
Target Revenue: $15-30M ARR
Required Investment: $1.5M (additional dev team + sales expansion)
Phase 3: Ultra-Premium (Months 12-18)
Focus: Products that require significant development and proven track record
- Q-Learning Trading Signals - 12-16 weeks development
- Multi-Factor Alpha Signals - 16-20 weeks development
Target Revenue: $30-60M ARR
Required Investment: $3M (larger team + infrastructure)
Phase 4: Strategic (Months 18-36)
Focus: Large engagements and platform deals
- Custom Model Training - Requires proven track record from Phase 1-3
- White-Label Solutions - Requires brand recognition and proven ROI
Target Revenue: $50-100M ARR
Required Investment: $5-10M (enterprise sales + delivery team)
Go-To-Market Strategy
Sales Motion by Product Tier
Tier 1 Products (Data Products)
- Sales Cycle: 1-2 months
- Sales Method: Inside sales, product-led growth
- Demo: Self-serve trial (30 days free)
- Close Rate: 15-20%
- Customer Acquisition Cost: $5-10K
Tier 2 Products (Intelligence Products)
- Sales Cycle: 2-4 months
- Sales Method: Field sales, consultative
- Demo: Custom proof-of-concept (2-4 weeks)
- Close Rate: 10-15%
- Customer Acquisition Cost: $20-40K
Tier 3 Products (Alpha Products)
- Sales Cycle: 6-12 months
- Sales Method: Enterprise sales, multi-stakeholder
- Demo: Extended pilot (3-6 months, revenue-share)
- Close Rate: 5-10%
- Customer Acquisition Cost: $100-300K
Tier 4 Products (Platform Products)
- Sales Cycle: 12-24 months
- Sales Method: Strategic partnerships, C-level selling
- Demo: Full integration pilot
- Close Rate: 2-5%
- Customer Acquisition Cost: $500K-1M
Marketing Strategy
- Academic Papers: Publish transformer results (42.8% correlation)
- Case Studies: "How Dismissed Auditor Events Signal -25% Returns"
- Webinars: Monthly educational sessions on event-driven investing
- Newsletter: "Ten-Q Insights" - weekly market commentary + event highlights
- Conference Speaking: Present at CFA Institute, Quant Finance conferences
- Industry Recognition: Submit for "Best Data Provider" awards
- Media: Bylines in Institutional Investor, Barron's, WSJ
Revenue Projections
Conservative Case (5-Year Projection)
Year 1: $5M ARR
Product: Raw Events (40 customers × $50K) + Preprocessed Signals (20 × $50K)
Team: 10 people (5 eng, 3 sales, 2 ops)
Margin: 60%
Year 2: $15M ARR
Add: Company Scoring (50 × $40K), Risk Alerts (30 × $40K), Transformer API (10 × $150K)
Team: 25 people
Margin: 65%
Year 3: $35M ARR
Add: Q-Learning Signals (20 × $300K), Multi-Factor Alpha (10 × $500K)
Team: 50 people
Margin: 70%
Year 4: $60M ARR
Add: Custom Training (5 × $2M), White-Label (Bloomberg pilot)
Team: 80 people
Margin: 72%
Year 5: $100M ARR
Scale: All product lines, multiple white-label integrations
Team: 120 people
Margin: 75%
Exit Strategy
- IPO Path: $100M ARR → $1-1.5B valuation (10-15x revenue multiple for SaaS)
- M&A Path: Strategic acquirers (Bloomberg, FactSet, MSCI, S&P) → $500M-2B
Competitive Analysis
Direct Competitors
1. Bloomberg (Terminal/Enterprise)
Strength: Ubiquity, brand, distribution
Weakness: Generic tagging (not event-specific), slow innovation
Your Advantage: 30 specialized event types, LLM extraction, 42.8% transformer
2. FactSet
Strength: Fundamentals integration, workflows
Weakness: Limited NLP capabilities, manual curation
Your Advantage: Automated extraction, real-time processing, alpha signals
3. S&P Capital IQ
Strength: Credit focus, broad coverage
Weakness: Lagging data (30-90 day delay), no predictive signals
Your Advantage: Real-time events, predictive transformer, Q-learning
4. AlphaSense
Strength: Search/discovery, transcript analysis
Weakness: No structured events, no predictive models
Your Advantage: Structured event extraction, 42.8% correlation transformer
5. Quiver Quantitative
Strength: Alternative data focus (WSB, insider, etc.)
Weakness: Retail-focused, no institutional-grade signals
Your Advantage: Institutional quality, proven alpha, multi-source fusion
Risks & Mitigation Strategies
Risk 1: Commoditization (Events become ubiquitous)
Likelihood: High (3-5 years) | Impact: High (price compression 30-50%)
Mitigation:
- Move up value chain (events → signals → alpha)
- Continuous innovation (new event types, better models)
- Build moat with proprietary data (news, transcripts, SEDAR fusion)
- Lock in customers with integration depth
Risk 2: Model Performance Degrades
Likelihood: Medium (market regime change) | Impact: Critical (customer churn, reputation damage)
Mitigation:
- Market-adjusted returns (SPY adjustment) - already planned
- Regime detection and adaptive models
- Multiple model ensemble (reduce overfitting)
- Transparent communication (disclose limitations)
Risk 3: Large Competitor (Bloomberg) Copies You
Likelihood: High (if you're successful) | Impact: High (distribution advantage)
Mitigation:
- Speed (launch quickly, build brand)
- Partnership (white-label with Bloomberg instead of competing)
- Specialization (go deep on event-driven alpha)
- Customer lock-in (integration depth, custom models)
Risk 4: Key Customer Concentration
Likelihood: High (early stage) | Impact: High (if top customer churns)
Mitigation:
- Diversify customer base (target 100+ customers by Year 2)
- Annual contracts (reduce churn risk)
- Multiple product lines (cross-sell, upsell)
- Customer success team (proactive support)
Investment Requirements
Year 1: $2M Seed/Series A
3 ML Engineers (transformer, Q-learning) - $450K
2 Backend Engineers (API, infrastructure) - $300K
2 Sales (inside + field) - $250K
1 Sales Engineer (presales, demos) - $150K
1 Operations (finance, legal) - $100K
AWS/Azure (GPU training, inference) - $200K
Data storage (S3, Snowflake) - $100K
Software licenses - $50K
Office/tools - $50K
Website, collateral - $50K
Conferences, travel - $75K
Content marketing - $50K
Paid ads (LinkedIn, Google) - $25K
Year 2: $5M Series B (Growth Capital)
Team expansion (10 → 25 people) • Infrastructure scaling (10x traffic) • Sales & marketing (field sales expansion)
Year 3+: $20M Series C (Scale)
Team expansion (25 → 50 → 80 → 120 people) • Platform partnerships (Bloomberg, FactSet integration) • International expansion (Europe, Asia)
Conclusion: Recommended Strategy
Start with Tier 1 + Tier 2 (Months 1-12)
Why:
- Fastest time-to-revenue: Events + Insider Features are ready now
- Prove value: Build customer base and case studies
- Fund operations: Generate $10-20M ARR to fund Tier 3 development
- Derisk Tier 3: Validate demand before building Q-learning signals
Action Plan:
- Month 1-2: Package products (APIs, documentation, pricing)
- Month 2-4: Hire sales team (2 reps + 1 SE)
- Month 3-6: Launch beta (10 pilot customers, free trials)
- Month 6-12: Scale sales (target 50 customers, $10M ARR)
Then Build Tier 3 (Year 2)
Why:
- Finish Phase 1-3 of Ten-Q Capital: Prove Q-learning works internally
- Build track record: 12+ months of live performance
- Premiumization: Move up value chain to alpha signals
- Defensibility: Harder to replicate than raw events
Finally Tier 4 (Year 3+)
Why:
- Platform deals take time: Bloomberg integration = 12-24 month sales cycle
- Need brand: Must be established player to win platform deals
- Need proof: Platform partners want proven ROI
💰 $100M ARR (conservative case)
👥 500+ customers across all product tiers
📊 75% gross margins (SaaS economics)
🚀 IPO or strategic exit ($1-1.5B valuation)
Bottom Line
You have a $100M+ ARR opportunity by selling your technology stack (events, transformer, Q-learning, insider features) to hedge funds and asset managers. Start with data products (easy to sell), build premium alpha products (high margin), and finish with platform deals (scale).
Your competitive advantages (Ten-K Wizard domain expertise, 42.8% transformer, multi-source data fusion) are defensible and valuable. The market is large ($500M-1B+) and underserved.
Key Decision: Build your hedge fund (Ten-Q Capital) AND sell products, or focus exclusively on product business? Product business has clearer path to $100M+ ARR, but hedge fund has higher upside if you achieve sustained alpha generation.
Hybrid Approach (Recommended)
Run Ten-Q Capital as a "lighthouse customer" (proves your products work) while selling to external customers (scales revenue). Best of both worlds.
Document Version: 1.0
Last Updated: November 2, 2025
Author: Claude Code (discussion with Kee Kimbrell)
Status: Strategic Analysis - Ready for Discussion