Private Company Intelligence System
Real-time newsfeed processing and corporate data extraction system tracking private company funding, mergers, and executive profiles across 48,000+ companies.
*2025 data through October 14, 2025
Powering donor prospect discovery for universities, hospitals, and nonprofits
While traditional wealth intelligence tools rely exclusively on public SEC insider data (Form 4 filings), Mars extends Insider Focus with private company intelligence to identify high-net-worth individuals before they appear in public markets.
Wealth managers told us they loved Insider Focus but couldn't fully adopt it without private company data. Their clients increasingly include tech founders, startup executives, and private equity professionals—people whose wealth exists before IPOs. The Mars private data project was launched specifically to address this market demand and unlock the wealth management opportunity.
Proven use cases with active revenue
The opportunity that started it all. Identify high-net-worth individuals in private markets—tech founders, startup executives, and PE professionals—before they go public.
Target healthcare executives and biotech founders for medical research endowments and facility naming opportunities
Identify alumni who've achieved liquidity events for scholarship funds, building campaigns, and program endowments
Discover tech entrepreneurs and executives for capital campaigns, board recruitment, and major gift solicitations
Non-obvious segments that could benefit from private company intelligence
Corporate/M&A attorneys track private companies for deal sourcing, bankruptcy lawyers monitor financial distress signals, IP lawyers track competitive funding
Recruiters need to know when companies raise funding (hiring surge), leadership changes (open positions), and executive backgrounds for candidate sourcing
Track companies expanding (need office space), funding rounds (can afford premium locations), remote/hybrid policies, and relocation announcements
State/city agencies recruit companies to relocate, monitor local company health, identify grant recipients, and track industry clusters for planning
Detailed competitive analysis of Crunchbase, PitchBook, and CB Insights APIs with a complete implementation roadmap for Mars API
View API Competitive AnalysisCompeting in the $5B+ private company intelligence market
1.4M+ companies • Pricing: $29-99/mo per user
3M+ companies • Pricing: $10K-40K/year
Tech focus • Pricing: $30K+/year
Daily updates from Benzinga newsfeed vs. quarterly data in Crunchbase
250K+ people profiles with automated web scraping - richer than competitor offerings
Built for integration - easy to embed into existing workflows and tools
Can undercut enterprise pricing while maintaining profitability with our efficient infrastructure
Adrian's frontend interface provides interactive access to the Mars private company database
View Private Company DatabaseAdditional high-value applications of private company intelligence
Identify fast-growing companies in target markets before competitors. Perfect timing for B2B sales outreach.
Example Scenario:
Cloud infrastructure company targets startups that just raised Series A - they're scaling tech stack and have budget.
Competes with ZoomInfo, Apollo, LinkedIn Sales Nav
Track executive movements, M&A activity, and funding events to identify recruitment opportunities.
Example Scenario:
Headhunter identifies CTOs at recently acquired startups - high flight risk, open to new opportunities.
Recruiting tech, talent intelligence platforms
Verify company claims about funding, leadership, and corporate structure for lending and investment decisions.
Example Scenario:
Bank processing business loan verifies executive team and funding history matches loan application claims.
Compliance, fraud prevention, risk management
Business journalists covering startup ecosystems, funding trends, and emerging industries in real-time.
Example Scenario:
Tech reporter auto-tracks AI funding rounds, gets alerts on major deals, writes data-driven trend pieces.
News orgs, trade publications, analysts
Corporate strategy teams and consultants analyzing industry trends, competitive landscapes, and market dynamics.
Example Scenario:
Consultant answers "Which biotech subsectors got most Series B funding in 2024?" for pharma client's M&A strategy.
Research firms, consultancies, strategy teams
Monitor financial health and stability of vendors in your supply chain through funding signals and leadership changes.
Example Scenario:
Manufacturer tracks key suppliers - funding = good signal, executive turnover = risk flag requiring contingency planning.
Risk management, procurement teams
One dataset, unlimited applications across multiple high-value markets
Expanding data sources and capabilities to build the most comprehensive private company intelligence platform
Track patent filings and grants to identify innovative companies before they become widely known
Monitor hiring trends to identify rapidly scaling companies and emerging skill demands
Track LinkedIn, Twitter/X activity to measure company momentum and executive thought leadership
Federal contract awards reveal revenue streams and validation for B2G companies
Customer satisfaction and product adoption signals from review platforms
Traffic trends and technology choices reveal company momentum and technical sophistication
Mars competes in the private company intelligence market alongside three established players
Detailed competitive analysis including pricing strategies, market positioning, and Mars' unique advantages via AI and Tester event extraction
Detailed roadmap for scaling Mars from 48K to 1M+ companies using free, scalable data sources
The strategic question: Can Mars compete with PitchBook using AI instead of a massive human research team?
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Part of the 2025 Technical Achievements Showcase
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