Competitive map · Healthcare philanthropy · 2026-10-07
Insider Focus vs. GOBEL
GOBEL is the full-service, healthcare-exclusive philanthropy firm — consulting, grateful-patient programs, and the patented Gratitude to Give model, across 1,000+ health organizations. Insider Focus is not that, and shouldn't pretend to be. We're a wealth-intelligence data layer: real, verified SEC capacity, live liquidity-event triggers, and board/foundation affinity for the people who write transformational gifts. This map is honest about where we win, where we complement GOBEL, and where we simply can't play.
GOBEL
The healthcare-philanthropy incumbent.
Consulting + technology, exclusively healthcare: strategy & campaigns, grateful-patient & physician programs, training, data management. Flagship G2G scores gratitude from affinity + experiential EMR data (distance traveled, length of stay, care intensity), plus a Gratify grateful-patient platform fusing EMR + CRM. 1,000+ health orgs; 2 patents.
A wealth-intelligence engine.
INSIDER FOCUS
Real-time capacity + affinity on 305K+ SEC insiders, executives and directors: actual holdings and stock-sale dollar amounts, compensation, liquidity-event triggers (10b5-1 sales, option exercises, upcoming vesting), nonprofit/foundation board seats, education, and a who-sits-with-whom network graph. Public SEC data, person-resolved, updated daily.
What Insider Focus brings to a prospect file
Hard, verified capacity and affinity — not modeled net-worth estimates.
305,890
SEC insiders, executives & directors — the high-capacity prospect pool
11.5M
Insider transactions — real holdings & stock-sale history, with dollar amounts
20,827
With upcoming vesting — timed liquidity triggers for the ask
18,606
Already on a nonprofit / 990 board — affinity & warm paths
Plus ~28M foundation board-officer rows to cross-reference, 30K+ with pre-IPO/private-wealth signals, education, and tenure-overlap relationships. Every record ties to the same entity graph as deals, comp and filings.
Where we stand, honestly
winwe're stronger
complementdifferent axis, additive
can't playGOBEL's, not ours
Capability
GOBEL
Insider Focus
Grateful-patient / gratitude
G2G + Gratify: gratitude scored from EMR + experiential data across the whole patient base. Patented.
can't playWe have no patient or EMR data. Gratitude/affinity-of-care is GOBEL's moat; we don't and won't compete on it.
Healthcare services & consulting
Full service: campaigns, grateful-patient & physician programs, training, exec search — 1,000+ health orgs, 750+ yrs collective experience.
can't playNot our business. We're a data product, not a philanthropy consultancy.
Wealth screening / capacity
Wealth screening as a data-analytics line (typically modeled/estimated net worth, real-estate, giving history).
winFor any prospect connected to a public company: actual SEC holdings, stock-sale dollar amounts and compensation — verified, not modeled. A real capacity number, not a wealth band.
Liquidity-event triggers
Not a stated feature.
winUnique: real-time 10b5-1 plan sales, option exercises and upcoming vesting — "this prospect just realized $X" / "vests next quarter." Times the ask to the money.
Affinity signal
Clinical / experiential — gratitude for care received.
complementA different affinity axis: nonprofit & foundation board seats, education, giving via 990s. Pairs with gratitude rather than replacing it.
Relationship / network
Within the institution's own data.
complementCross-institution network graph: who serves on which boards with whom — warm intros, peer solicitation, board-member prospecting.
Prospect universe
The whole patient base, via EMR — the broadest possible reach into a health system.
complementThe ~305K SEC-insider / executive slice — narrower, but skewed to exactly the high-capacity principal- and transformational-gift prospects.
Freshness & verifiability
Model scores + screened estimates.
winPublic SEC filings, updated daily, with exact dollar figures and filing citations — defensible capacity a gift officer can show a board.
Where we can't play — be straight with prospects
- Grateful-patient / EMR / gratitude. This is the heart of healthcare philanthropy and GOBEL owns it. We have no clinical data and can't model gratitude. Don't position against G2G — position alongside it.
- Whole-file coverage. We only illuminate prospects who are (or are connected to) public-company insiders and executives. For the broad patient/donor file, we're a targeted overlay, not the system of record.
- Services & methodology. No consulting, training, or campaign management. We're the data; someone else runs the program.
The wedge
Two honest ways in — pick by the room
Complement GOBEL
Feed verified SEC capacity + live liquidity triggers into the wealth half of G2G. GOBEL finds gratitude; Insider Focus confirms capacity and times the ask. "High gratitude AND a real, just-realized $4M liquidity event" is a stronger ranked list than either alone.
Compete on wealth screening
Against the generic screen vendors (DonorSearch, iWave, WealthEngine, Windfall), our public-company-connected data is harder, fresher and trigger-aware. For health-system boards, grateful executives and foundation trustees, we rate capacity with real dollars, not estimates.
Bottom line
Insider Focus is not a GOBEL replacement, and leading with that is the fastest way to lose the room. GOBEL owns the healthcare-philanthropy workflow — gratitude, grateful-patient, EMR, consulting, 1,000+ clients. We can't and shouldn't chase that.
What we own is the capacity, trigger and network layer for the highest-value slice of any health system's prospects — the executives, directors and board members whose wealth is public, verifiable and moving right now. Sell that: the real dollar figure behind a name, and the moment the money becomes an ask. It complements GOBEL's gratitude engine and out-measures every modeled wealth screen on the prospects that fund buildings.