Data-Product Research · Internal

Turning the query log into products

Three briefs drawn from what customers actually search — one mapping net-new product lanes, two on how to play our largest search account. Built from 680k logged queries, 2020–2026.

The dossier
Opportunity Map · New lanes

Beyond Insider Focus

Insider focus already sells great — so what else? Four net-new dataset lanes (governance/proxy, SEC enforcement, contracts, accounting) mined from the log and ranked by buyer breadth.

Account · Growth

Upsell: Audit Analytics

Our largest search account, read from 126k of their own queries — what they build, and five ranked plays to grow the relationship.

Account · Strategy

Compete: Build It Ourselves

We sit upstream of their datasets — the build-vs-buy case, our edge vs. their moat, and why "arms-dealer first" is the low-regret move.

Status: these are the overview. If sales wants to move on a lane, the next step is a single inference pilot — pull the real query shapes and run an inferno/OpenRouter extraction pass to prove "search → dataset" on one dataset before building wider.